Engagement Metrics Report: This report provides insight into how users interact with your Instagram ads. It includes metrics like likes, comments, shares, and saves, and allows you to measure how effective your ad content is to capture audience attention and drive engagement Analyzing engagement metrics for marketers to identify high-performing ads, is done content strategies properly, and prepare future campaigns in order to engage their audience

Audience Insights Report: The Audience Insights report provides valuable demographic and behavioral data about users interacting with your Instagram ads. It provides information such as age, gender, location, interests and online behavior, enabling marketers to better understand their target audience and tailor their targeting strategies using audience insights use marketers can ensure their advertising reaches the right people and deliver as much personalized and relevant content as possible in order to match the preferences and interests of their audience.

Conversion Tracking Report: The post-conversion report measures how effective your Instagram ads are at driving desired actions, such as website visits, app installs, purchases, or signups. By placing post-conversion pixels or tags, marketers can track user interactions beyond ad capture and attribute the conversion back to a specific ad campaign. This data provides valuable insights into the ROI of your Instagram ads, allowing marketers to optimize marketing strategies, ad placement, and targeting to maximize and deliver conversions performance results.